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The Midwest Poultry Federation (MPF) Board of Administrators is happy to announce that after 51 fabulous years often known as the Midwest present, the MPF Conference is altering its identify to the PEAK.
The PEAK letters signify all that the MPF Conference has supplied to the poultry trade over the previous 5 many years plus offers a nod to the thrilling future forward for the group and its annual occasion.Together with a brand new identify comes a brand new PEAK Present emblem in addition to an entire rebranding of its colours, which will likely be included into the prevailing MPF web site, www.MidwestPoultry.com, within the coming weeks.
The rebranding course of started almost three years in the past when the MPF Board met for a strategic planning session in Minneapolis. It was clear at the moment that the present had seen super development and was now not strictly a present for the Midwest poultry trade. Attendees and exhibitors come from all internationally to absorb the biggest commerce present and conference within the U.S. that’s 100% centered on poultry.
After placing the rebrand on maintain in the course of the peak of the pandemic, the MPF Board rebooted its plans and after a lot considerate dialogue over a number of months, unanimously authorized the brand new identify and emblem throughout its Might assembly.
“The Board feels strongly that our present identify needs to be reflective of not solely our wealthy historical past within the Midwest but additionally present a stable basis from which to construct our thrilling future because the present the place North American poultry connects,” stated Ross Thoreson, MPF President and long-time exhibitor as President of Finest Veterinary Options, Ellsworth, IA.
The PEAK present will proceed to be powered by the Midwest Poultry Federation, a 501(c)6 group, whose members are 11 state poultry organizations in 9 states, together with Iowa, Illinois, Indiana, Kansas, Michigan, Minnesota, Nebraska, South Dakota and Wisconsin.
All income (after bills are paid) generated by the PEAK will proceed to be donated to varied poultry organizations for analysis, instructional, and profession actions in addition to again to MPF’s member organizations, simply as earlier MPF conventions have completed.
“Whereas our present identify has modified, our dedication to showcasing leading edge info, gear, expertise and providers to poultry corporations, farmers, and farm managers will solely get stronger,” stated Thoreson. “In 2023, we’re increasing our exhibit corridor to supply extra cubicles than ever earlier than and we proceed to search for methods to enhance our schooling program, which has at all times been on the epicenter of what our present offers.”
The 2023 PEAK present will likely be held April 11-13 on the Minneapolis Conference Middle, giving the MPF group the possibility to shift its PEAK present dates in order that attendees might get pleasure from spring within the metropolis. “We’re wanting ahead to our new April dates, which shift us additional away from winter climate, spring break conflicts, and different vital poultry trade occasions earlier within the yr,” stated Thoreson. “It’s a good time of yr to get out and revel in Minneapolis – and meet us on the PEAK!”
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