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Sales education banged down an advertising promotion for U.S. chicken come july 1st in Guatemala, Costa Rica, Panama while the Dominican Republic. Through the three-month promotion, offers for U.S. chicken are occurring at 27 stores in the area.
USMEF offered marketing and advertising associates to participating outlets for 3 days weekly to increase understanding of U.S. chicken and also to teach customers concerning the high quality features that differentiate U.S. chicken.
Prior towards promotion, each marketing and advertising agent ended up being trained regarding the high quality qualities of U.S. chicken and its particular security and health advantages.
“The offers had been performed at upscale outlets in which consumers have actually higher desire for nourishment as well as in generating a good dinner knowledge,” states Central The united states representative Lucia Ruano. “Trial expenditures will develop need within these promising areas.”
In another advertising at five outlets in Nicaragua, customers obtained rewards by buying three weight or higher of U.S. chicken.
Promotional investment ended up being given by the nationwide Pork Board.
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