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For Rapid Launch:
September 15, 2023
Contact:
Brittney Williams 202-483-7382
Indianapolis – To have fun the launch of our new “Eat Consciously” marketing campaign and the elevating of our sky-high attraction within the Hoosier capital urging everybody to view cows as people and go vegan, PETA members will collect beneath the billboard on Monday to offer away free protein-packed Primal Strips vegan jerky to passersby.
When: Monday, September 18, 2 p.m.
The place: 3314 S. East St., Indianapolis
“From salty meat-free jerky to juicy plant-based patties, there’s a vegan choice for the whole lot these days, and PETA is keen to share the thrill of animal-free consuming with kind-hearted Hoosiers,” says PETA Government Vice President Tracy Reiman.
PETA’s authentic information launch seems under.
‘See Me, Not Meat!’ Cow’s Midwest Media Blitz Lands Domestically, Courtesy of PETA
Indianapolis — As a part of its new “Eat Consciously” marketing campaign, PETA is erecting sky-high appeals within the Hoosier capital and different historically meaty Midwestern cities the place vegan consuming is rising in recognition—and vegan choices have gotten extra plentiful—urging viewers to think about the cow who suffered and died for a fleeting burger craving and go vegan.
“Cows really feel ache and concern, worth their lives, and don’t should have their our bodies carved up for meals any greater than we do,” says PETA Government Vice President Tracy Reiman. “PETA urges everybody to see animals because the delicate people they’re and go vegan.”
At slaughterhouses, staff shoot cows within the head with a captive-bolt gun, grasp them up by one leg, and reduce their throat—typically whereas they’re nonetheless acutely aware. Every one who goes vegan spares almost 200 animals yearly; reduces their very own threat of affected by most cancers, coronary heart illness, strokes, diabetes, and weight problems; and dramatically shrinks their carbon footprint. PETA’s free vegan starter package may also help these seeking to make the swap.
The billboards in Indianapolis are positioned at 3314 S. East St., close to Arby’s and Domino’s, and 5206 W. 38th St., only a stone’s throw from Sunshine Breakfast Home & Grill and Well-known Steak & Lemonade. The opposite marketing campaign places are Canton and Akron, Ohio; Kansas Metropolis, Kansas; and Omaha, Nebraska.
PETA—whose motto reads, partly, that “animals should not ours to eat”—opposes speciesism, a human-supremacist worldview. For extra info on PETA’s investigative newsgathering and reporting, please go to PETA.org, hearken to The PETA Podcast, or comply with the group on X (previously Twitter), Fb, or Instagram.
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